Tv Ident
A tv ident identififys a channel and this is a form of branding as it shows what channel the view its watching, also what channel it is and it also helps with the continuity as it sticks the programmes together to make it flow more seemlessly.
E4 Estings
E4 estings are little animations before a programme that have the E4 logo in it. This is E4s indent and they get them by a compotition to find the best. This is a smart idea from E4 because they save money on an advertising company and then they also get market reaserch from the audience for example if most people base there idea of a certain show then E4 can start showing that show of public demand.
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